Helping Brands and Organisations Achieve Big Goals

Through creativity, strategy and high-performance thinking, I help businesses and sports organisations connect with audiences and deliver results.

Sports Marketing & Athlete Partnerships
I’ve supported brands including Puma, Red Bull, City Football Group, Oakley, Grenade, and Coca-Cola — building ambassador programmes that increase awareness, credibility, and sales.

My role includes:

• Recruiting and managing athlete ambassadors

• Negotiating sponsorships and activations

• Delivering measurable commercial results

Digital & Virtual Innovation
As Managing Director of DC-Sport, I led the creation of the Museum of World Athletics VR — the world’s first virtual sports museum, launched by Lord Sebastian Coe. It now engages global audiences and generates new partner revenue.

Corporate Culture & Leadership
As Group Chief Culture Officer at Charlton Baker, I apply elite sport principles to workplace culture — helping teams perform at their peak and thrive personally.

Education & Community Engagement
Through Team Super Schools, nearly 600,000 children have taken part in our programmes, raising over £800,000 for schools.

Services:

• Sponsorship & partnership strategy

• Athlete ambassador recruitment

• VR & fan engagement projects

• Corporate culture transformation

• School & community activation

Client feedback:

“We contracted Jason to help Grenade build out its Olympic programme for the Paris games. Jason offered a wealth of knowledge & relationship access within the sports industry and was able to guide us through the minefield of regulations. Both cumulating in a solid athlete campaign with great results.” Josh Guest, Grenade

Josh Guest, Grenade

World-Class Coaching for Athletes, Teams, and Ambitious Adults Alike

Whether you’re chasing elite-level performance, part of a competitive team, or simply want to get fit, strong, and confident, I deliver personalised coaching built on almost two decades of experience at the highest levels of sport. From Olympic Gold to professional clubs, I’ve developed training methods that work — and now I bring them to individuals and teams of all ages and current fitness level.

Who I work with:

• Elite and aspiring athletes — academy selection, scholarships, international representation, or professional contracts

• Sports teams and clubs — seeking speed, strength, and conditioning expertise

• Adults looking to get fit or regain strength — safe, personalised training tailored to your goals, lifestyle, and abilities

What I deliver

• Individualised strength and conditioning programmes

• Speed, power, and agility development

• Mindset coaching and motivation techniques

• Safe progression for adults returning to fitness or seeking long-term results

Proven results for every client

Elite & aspiring athletes:

• Academy & scholarship placements

• International call-ups

• Professional contracts

• Improved individual performance metrics

Adults looking to get fit or regain strength:

• Increased strength, mobility, and stamina

• Weight management and body composition improvements

• Improved energy, confidence, and mindset

• Safe, measurable progress tailored to your individual goals

Teams & organisations I’ve supported:

• Bath Rugby (1st team & academy – speed development services)

• Cardiff Rugby (1st team & academy – speed development services)

• Great Britain Athletics (men’s & women’s relay squads coaching & mentoring)

• British Swimming (Olympic coaches – starts and performance)

Whether for individuals or teams, my coaching delivers measurable results, proven expertise, and sustainable performance improvements.

Mentoring:

For sports performers who also need guidance beyond the physical training, I deliver mentoring through Know Your Game, the development company I co-founded with high performance elite manager Trystan Bevan. Trystan has worked at teams such as Cardiff Rugby, Wasps Rugby and Michigan State University.

Know Your Game helps athletes develop the mindset,, resilience, and personal skills to thrive on their journey – from academy to scholarship, international representation, or professional contracts.

From 1996–2007, I competed at the highest level in athletics, becoming an Olympic, World, European, and Commonwealth Games Champion. Since retiring, I’ve spent nearly two decades coaching and mentoring athletes, teams, and adults — helping individuals unlock speed, strength, mindset, and lasting performance results.